INFECTIOUSVIDEOS.COM


How to Earn the Most From Your Videos
In terms of optimizing your advertisements so as to get the best possible click through rate, we have already done most of the work for you. After extensive testing we found the best positions for the advertisements are as you see them currently in the video display pages: We can’t tell you how well they’ll do in terms of percentage of click-throughs as that would be a breach of Google’s terms and conditions. However, you’ll soon see for yourself that these ad positions do quite well. What Can You Do? There’s a lot that you can do to ensure that your videos earn you the most they possibly can. The first thing to be aware of is the manner in which Adsense decides what kind of advertisements to display. It uses the text on a page to make that determination. We’ve optimized the page to tell the Adsense bot to only pay attention to certain key items of text. The adsense bot looks at the title and the description in order to determine what kind of ads to display as you can see in the following graphic. You’ll notice that the advertisements match the content of the video. As such it’s important to make sure that your title and descriptions match the content of the videos. Users are more likely to want to click the ads if they are interested in your video and the advertisements provide a way to pursue their interest. Make the descriptions as detailed and relevant as you possibly can. The more information you include – the more likely the adsense bot will be able to place relevant advertisements. The more relevant the advertisements that display on your pages the more likely users will click on your ads. Keyword Research A good way to increase your earnings is by including high paying keywords in your descriptions and titles. Keyword research is not easy, and there are few places that are willing to give out such information for free. However, having a high paying keyword as opposed to a low paying one in your description can mean a great difference in earnings. What Not to Do Don’t fill your descriptions with irrelevant keywords. This is actually against Google’s terms of service – but it also will make it less likely that users will click on your advertisements. If you video is actually about Mesothelioma (a very high paying keyword), then by all means write up a description that includes keywords related to that topic. But if it isn’t, then don’t put those sorts of keywords in. The Google bot is reasonably smart and often won’t display the ads you’re trying to get anyway – but if it does, then the users will less likely click on those ads, since they weren’t viewing the video content that would have made them interested in that sort of information. As always make sure you have read and understood their terms and conditions and their policies.

How to Get Search Engine Traffic
Perhaps one of the most effective ways to get traffic is to have your video at the top of the list of a couple of big search engines for some heavily searched keywords. Unfortunately this is easier said that done in many cases. However, there is a lot you can do to ensure that your video ranks as highly as possible in the various search engines. This tutorial will show you some of the tips n tricks that you can use to help your video get the attention it deserves. Choose Your Keywords The first thing you need to do is to choose the keywords for which you want your video to rank - i.e. the words that a searcher will type into google to find your video. You can go to a lot of trouble over this step - using all sorts of keywords research tools to find out information about various keyword phrases. We don't recommend going to this much effort. All you really need to be aware of is the amount of competition for a particular keyword set. So go to google.com and type in the keywords that you were thinking about and have a look at the results. If there are millions and millions of results - it's going to be very hard to get to the top of that list. If there are only a couple hundred thousand this makes things considerably easier. It will also depend on the rank of the other sites at the top of that list - if they are very highly ranked, then it will be more difficult. You can check the ranking of a website by installing the google toolbar in your web browser. It gives you a score for a website out of 10. Anything over 6 is quite hard to beat (given our current ranking). Probably the most important thing to remember here is that the more specific the keyword phrase is - the less competition there will be, but also correspondingly less traffic. Your best bet is to find a keyword phrase that is sort of middle of the road - not too much - but not too little. Experiment around with different phrases until you get a feel for what is working. Choose Your Title The next thing you need to do is choose your title. The key here is to include your keywords in the title. The title is the single most important aspect of your on-page search engine optimisation strategy. Also - once you have got your keywords in - resist the urge to add more words. The more words you have in the title - the worse your video will perform for the keywords you selected. Describe Your Video When describing your video make sure you include all of the words in the description as were included in the title - especially your keywords. Videos that have the title keywords in their description perform better than those that don't. Make sure you include all your keywords in the keywords field when entering your video. If you found your video on youtube or google video - whatever you do, don't just copy the description from that site - write your own. Google and other search engines can easily spot when content has been simply copied from one site to another. Naturally they downrank content that has been scraped. This is understandable. Nor do we want to be a site that simply scrapes content. Write your own description - give it your personal touch. This enhances the value of your contribution, while at the same time improving your video's chances on the search engine listings. Off Page Optimisation More important than any on-page optimisation is what the SEO guys call off-page optimisation. This means essentially creating links from other websites to your videos. This will be the aspect that determines the success of your video on the search listings more than any other thing. We have given tips in the marketing tutorial about the best way to create links to your videos so have a look there. But the main idea is to get out there and promote your content!

How to Place Your Ads on Infectious Videos
Step 1 You need to have an account with us in order to place your own advertisements on your pages. Registration is simple and can be done here. Step 2 You also need to have a Google Adsense account. If you do not already have one you can sign up for one by clicking the following link: Google will run you through their sign up process. You can use the www.infectiousvideos.com as your url. Google usually takes about 24 hours to approve applications, and will send you a confirmatory email. Ensure that you read and understand their terms and conditions and their policies. Step 3 You now need to create a piece of adsense code that you can use to cut and paste in our site. a) Select “Adsense Setup” in the top menu bar and then select “Adsense for Content” like in the following graphic: b) Make sure you select the “Ad unit” radio button. It does not matter what kind of advertisement you select. Our site will make sure the correct kind of advertisement is displayed. We currently only allow text only advertisements (we have found these to give the best rate of return). Click continue. c) On the next page you’ll see options for specifying the size and the colour scheme of the advertisements as in the graphic below. You can leave these as they are – as our site will format your advertisements for you. We have done extensive research on the best formats and positions for the advertisements to ensure the highest possible return. d) You’ll also see options for specifying the ad channel. This is something you can change if you like. Channels are used to track different advertisements across multiple sites. If you use your adsense account for multiple sites you might want to create a channel for your Infectious Videos account so you can track how well your advertisements are performing on our site. Click continue. e) A piece of adsense code will now be produced for you as in the following graphic. Select the code and copy it using ( if you are using a mac). Step 4 a) Make sure you are logged into your Infectious Videos Account and proceed to your account panel. b) Select the “Adsense” option in the My Account Panel and you’ll be shown a box where you can paste the code we just generated using your adsense account. Click submit. c) If everything has gone according to plan then you’ll see an ad appear on the right hand side in the box. Congratulations, your videos will now be displaying your advertisements. What next? See our tutorial about how to make the most out of your videos and adsense which you can view here.

Marketing Your Videos
Marketing Your Videos Introduction Sometimes just posting your video isn’t enough to get it the attention it deserves. While it may be fantastic, it can very easily be buried beneath piles of other videos before it is ever given the chance to find its audience. In this tutorial we’ll look at some basic methods you can use to drive traffic to your video. Spam vs Marketing – What’s the difference? Before we get started there’s an important distinction of which you should be aware. There’s a difference between spamming and marketing. Marketing is a legitimate practice – it’s the process whereby you connect a willing audience to the content that you know it will like. Spamming, on the other hand, is a percentages game where you clutter up the net for everyone. It’s the process of just placing your message anywhere irrespective of whether that audience really is interested in your message. An example of spamming would be the following: placing a link of your video of a personal video blog about your life on say a forum which specialises in automobiles. That audience isn’t going to be interested in your video – and you’re just cluttering up their community with your spam. It’s a waste of your time and a waste of theirs. If, on the other hand, you had a video that was about cars – something these fellows may be interested in – then posting that link may be appropriate. This is what marketing is all about. It’s about connecting an audience that you think has a good chance of being interested in you content. People are always looking for good content – and are grateful whenever a good link is found. That’s what makes marketing very different from spamming. Whether or not the post in any given circumstances depends on the kind of community you are engaging with – and in most cases you will have to exercise your own judgement. We don’t advocate spamming – and strongly urge you not to do it. It will not only give your content a bad reputation, it will also impinge upon the reputation of our site. It’s not very effective anyway. So what’s the point? One thing that we believe very strongly at Infectious Videos is the following: just because you stand to earn some revenue from your videos does not make any link you post spam. What makes a post spam is as we’ve articulated above – it’s when you deliver your links without any regard for whether that audience is interested in your content. The fact that you’re earning revenue from a video is irrespective. We believe that the process of driving an audience to the content that it likes takes considerable amount of work and that you deserve some payment for your efforts. If you were trafficking in old media, you would be called distributors and would be given a considerable cut of the revenue. Just because that work now takes place online – and is largely done by individuals such as yourselves, does not mean that you should do that work for free. Getting Started Okay – now that we have gotten that out the way. Where can you go if you want to drive traffic to your video? Well first of all consider what kind of video it is. Is it a specialised video with a limited appeal? Or does it have a more general appeal? If the former, you’ll need to seek out the places where those people who are into that sort of thing hang out. The easiest thing to do is to just use a search engine like google to find forums that relate to the general theme of your video. For example – if your video is about cars, just do a google search for ‘car forums’ and you’ll find plenty of them. A good rule of thumb is to participate in the community a little bit before posting your links – to let people know that you are interested in them beyond just their eyeballs on your video. If your video has a more general appeal you might want to think about getting involved with various social bookmarking sites. One of the most popular of these is Digg. Digg has a section dedicated to online videos. As always, before submitting to Digg, consider whether its user base is likely to be interested in your video. Have a look at the kinds of videos that make it to the front page. If you think yours has that kind of appeal, go ahead and submit it. We’ve tried to make things easy for you by including a digg widget on each video display page as you can see below. The widget appears near the bottom right of each video. You can also see widgets for Reddit.com and Delicious.com. Once you click these links you’ll be asked to login (if you haven’t already) and then the form should auto-populate for you with information from the video display page. Once you’ve submitted your video to Digg, you can then update the Digg widget to show the number of diggs it has received on the video display page. Like in the following: To do this - log into your Infectious Videos account – and enter your account panel by clicking your username in the top right hand corner of the screen. Then, click on the ‘videos’ tab as shown below: You’ll now see your list of videos. Find the video that you submitted to digg and click ‘edit’. Next you need to just cut and paste the link from the Digg page into the form and select Digg (currently it’s the only option). Then click submit – and the Digg widget will appear on your video display page. In time we’ll add support for other widgets from other sites – particularly if there is a demand for them expressed by users. Social Bookmarking Sites Another way to get your content noticed is by submitting to a social book marking site. These sites tend to be very eclectic with respect to their content – so it can be very difficult to discern what this kind of audience may want to see. The trick is to build relationships with other people in that community – and to build a network of people that have bookmarked content similar to that which you’re trying to promote. Most of these sorts of sites have the functionality to add different users as friends. The general point here is to not just randomly spam a community – but to use their sites as they were intended to be used, i.e. to become part of a network of people helping one another to find good content. It means becoming a real contributor to that community – not just an exploiter. This can be time consuming in the beginning – but once you have established a network of friends across a wide variety of sites, you’ll find that your ability to quickly generate traffic for your content will steadily increase. The trick is to build a strong reputation across a wide variety of social networks. Here is a list of bookmarking sites that we know about – if you know of any more, let us know and we’ll add them to the list. www.blinkbits.com www.blinklist.com www.bloglot.com www.blogmarks.net www.bookmark.sc www.bookmarks.ruk.ca www.del.icio.us www.furl.net www.hoorahs.com www.informationtap.com www.joguna.com www.linkagogo.com www.ma.gnolia.com www.memotype.ip www.nachoo.com www.random-domains.com www.rawsugar.com www.scuttle.org www.shadows.com www.shengwen.org www.stumbleupon.com www.tagly.com www.tagmark.org www.yahoo.com Further Tips? If you have further suggestions, tips and tricks to the process of self-promotion – drop us a line at support@infectiousvideos.com – and we’ll add your tips to the list.